WASN’T US: The poster put up on Monday on a number of Te Kūiti retailer storefronts.
IMITATION, it is said, is the sincerest form of flattery. And someone out there thinks their local newspaper is the go-to they wish to impersonate, King Country News editor Heather Carston said. “On Monday morning, a number of businesses in Te Kūiti had the misfortune of having A4 posters purportedly from Waitomo News plastered on their shopfronts. “Needless to say – the so-far-left-of-field-it-might-well-have-fallen-completely-off-it content is not something that originated from our newspaper, either past or present. “It isn’t the first time this has happened, but we are now looking to ensure the person responsible understands the legal ramifications of continuing. “Our brand, which still includes Waitomo News in addition to King Country News, is very important to us and this kind of misrepresentation has meant we have acquired legal advice to help the person responsible understand he cannot continue down his current path. “As noted on our facebook page, some locals are aware of the identity of the person concerned, as are we,” Heather said. “We are treating the matter with compassion, while gently insisting there is a cease and desist.” Some of the statements on the posters have meant police have become involved as a matter of course and will be following up in the interests of the wider community.
